An example of honor by a GREAT CEO

This week the story broke about the apparent ‘bug’ in the United Airlines system on their site.  Eager travelers booked first class flights for $50 to $70 to their disbelief.  First, United stated that they would honor the bookings.  Then, they came out yesterday and said that they would not be honoring them.  This is no surprise to me.  United sucks.  They have aircraft issues, staffing issues, co-share issues and the biggest issue- the CEO Jeff Smisek.

Also a story that broke in the domain name industry almost 3 weeks ago was that online digital expert, Bruce Marler, had hand registered the domain name  Actually, he did hand register it for about $10 and it was allocated as a premium name, such as recently sold .club domains like for $100,000 and through RightOfTheDot at NamesCon in Las Vegas last month was for $140,000.  In my opinion, the domain name could be valued in between $100,000 to $200,000 based on the prior 2 sales and each market respectively.

What did Colin Campbell, CEO of DotClub, home of the new gtld .club, do when this happened?  He not only allowed the purchase to be completed and did not recall the domain name, but he has been an avid supporter of the fantastic job that Bruce has done on the website since the registration!  That’s what awesome CEO’s with HONOR do!

I just thought that it was a timely message considering that I just published my break-up letter with United.


The new GTLD extensions as viable business models

Over the last several weeks, I’ve been asked what capacity I’ve been involved in the new GTLD .buzz and how I viewed the new extensions.  I blogged about this about 4 or 5 months ago and used the analogies of the stock / share markets as well as how we are evolving online.  Seriously, I’m 44 years old and if I were to talk to my 14 year old self, only 30 years ago, and said “Hey, psst- you’ll be able to access information at the tap of a pad and the click of a mouse”, I would’ve looked at my older self like I was on some sort of drugs and would’ve asked my older self why I was playing with mice.

Fast forward to the current day and the current business models of the new GTLD’s that are here and are still coming into the market- I’m a rifle guy, not a shotgun guy, and I’ve picked 2 thus far to invest in and I’m going to be investing more over the coming weeks.

For those that are interested in my methodology of picking names in this new space, I’m going to list what I own here.  I’ve protected what I believe needs to be protected with regard to names with my primary GTLD combined with .com.  If you see one that you want to register, please go ahead. :)








* I’ve received an offer to purchase about 4 days ago for $500.  The software script that is in development now for the .buzz extension could very well demonstrate the viability of 12 to 24 month contracts for exclusive advertising that would yield up to $5,000 per month.  So why would I sell a domain name for $500 that can yield a $60,000 per year residual income?  The answer is, I wouldn’t.  The reply was simply “No thanks”.




Houston PICS 2 2








* I’ve received a confidential offer on and  I have declined the offer.

If you have any questions regarding the new domain extensions coming into the market as well as still yet to enter general registration, contact me.



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Response to Facebook fraud video

This video came across my Facebook feed and also my Twitter feed.  I watched it twice.  The video link is here:

Here is my reply to video uploader that has the issue with Facebook:

Thanks for taking the time to post your findings. I believe that they are a bit skewed for 2 reasons:

1. Just because a person “Likes” your page, paid or not, does not guarantee a continuous relationship of engagement with that user/paid fan.

2. Your sample is too small. Even the BBC demonstration of 4,000 “Likes” is not enough to form a successful claim for fraud.

Over years of marketing and paying close attention to “hot buttons” of various topics that are trending socially, it is damn hard to be batting a .333% (to use a baseball analogy) consecutively. You do demonstrate a suspicious pattern, but also you haven’t demonstrated how you have or the BBC guy engaged these people. I’d like for you to demonstrate further by showing a sampling of what you’re posting and how you are “engaging” your fans.

Here is a list of other factors to consider when trying to prove the assumption of “Facebook click fraud”.

1. You cannot predetermine someone’s motive for liking something.
2. Most people on Facebook will like something without even reading it, only following the trend of others in their friend list on liking something.
3. The motivation to boost their position on sites like Klout and Kred.
4. The quality of your post.
5. The type of post: is it something to make people smile, something to make people think, something to acquire a lead; also is a text post of a photo post?
6. What time were the posts performed and how did it interact with those fans in their daily life routines- eg: working hours, middle of the night, weekend night, time of Season be it Winter/Summer for Northern and Southern hemispheres etc.
7. What is your protocol for engagement; eg- how often do you post, what are the main topics of each post and do they appeal to the broader audience of your fan base.
8. Do your fans subscribe to your updates to be notified of each post?

In my opinion you’d need to go a lot further in your approach to proving fraud with that you have put here in the video. As I shared in opening, I like the video and thanks for publishing it.



The hot chocolate story- marketing lesson from a 6 year old

I had been to have a slumber party at my great grandma’s house and we had of course played 5 card draw poker and talked about how much money we could win in Vegas.  Yes, I learned to play poker when I was 6 years old along with making pancakes, cooking bacon and eggs, stuffing a pork roast with garlic and herbs, and other things that my great grandma taught me to do.

I awoke bright and early on that Saturday morning and wanted to get the paper inside and cook my great grandma some breakfast and surprise her with breakfast in bed.  I ran outside and down the driveway to get the paper and a cold front had came in overnight.  I looked down the road at the sunrise and exhaled to blow smoke.  I thought to myself, it’s smoke blowing weather, surely it’s a day for hot chocolate!  I grabbed the paper and ran back inside to start breakfast.

When I brought my great grandma her breakfast in bed with the paper, I told her “Hey Grandma, I just blew smoke outside.  We’ve got to have some hot chocolate this morning!”  She agreed and after she had her breakfast we went into the kitchen to begin making it.  I loved making things with my great grandma because we never used a recipe book.  We started making the hot chocolate and I said to her, “Hey Grandma, do you think that I can take the card table outside and use PawPaw’s thermos and sell some of this hot chocolate?”  She laughed and said, “Well, you know we’re going to KMart about 10 o’clock so you may need some spending money.”  I said “The heck with spending money, I’m gonna GET RICH!”

We made the hot chocolate and got some styrofoam cups out of the pantry.  We got a piece of typing paper (copy paper for you younger generation) and wrote “THE BEST HOT CHOCOLATE 25 CENTS” on it.  She came out and helped me set up our poker playing table that we practiced on to get to Vegas and put a nice gold table cloth on it and taped my sign right on the front facing the road.  She said “Okay I’m going back inside, you come in and let me know when you’re RICH.” and I said “Okayyyyyy!” and was smiling from ear to ear blowing smoke just knowing that I was going to have all of the hot chocolate business for the day.

After about 5 or 6 cars drove by with the nice people waving at me as they passed, I thought “hang on a second here- my sign’s in the WRONG PLACE!”  They aren’t stopping because they don’t know I have the BEST HOT CHOCOLATE for sale!  I ran back inside and told my great grandma that we had to make a new sign just the same and put one on each side of the table so that cars from BOTH sides could see and stop for my delicious hot chocolate and make me rich.  We made another sign and she went out and fixed it up for me.  I was in business now!

My fingers were a little cold after I had been out there for another 10 minutes or so, and I thought to myself, why not have a cup to warm up a bit.  I poured me a cup.  Boy was that the best hot chocolate ever!  It was super chocolate’y!  About 20 minutes had passed and I heard my great grandma call out from behind me “Hey little tycoon, are you rich yet?” and I replied “No, not yet Grandma, but there’s lots of cars passing now so I’ll BE RICH in just a bit!”

After about 20 more minutes, I had drank another 2 or 3 cups of the amazing hot chocolate and my great grandma called out again, “Hey RICHEY RICH, are you sold out and ready to go to KMart yet?” and I cried out back at her “Not yet, but I’ll GET RICH soon!”  Another 30 to 45 minutes had passed.  The sun had rose higher into the sky and the temperature had risen enough for me to take off my jacket.  I went ahead and looked at the lonely thermos and finished it off with another cup of that amazing hot chocolate.

I had to get up and to go inside to go to the bathroom because of drinking the whole thermos of hot chocolate.  I went into my great grandma after and she said “So little tycoon are you RICH yet?” and I said, “No Grandma, and I’ve drank all of the hot chocolate.  I was thinking, it’s getting warm out there and there are lots of cars passing by now.  I think we should make some KOOLAID and I KNOW I can SELL that now!”  She laughed and went and made me some fresh red Koolaid and we made 3 new signs- one for the front and the others to flank the card table for MAXIMUM exposure!

I was back out sitting at the card table swinging my feet back and forth waiting for a car to stop or someone to walk by… but nobody did.  I looked at the pitcher of Koolaid and thought “Yep- I do need to sample it and make a moustache  because then when they pass they’ll see how GOOD it is!”  About 20 minutes later, my great grandma bellows from the porch, “HEY TYCOON ARE YOU RICH YET!?” and I replied “Not yet Grandma, but I will be soon!”

About another 30 minutes had passed, not a person stop and not a car slow down.  I had even got up and started waving my sign at the cars and pointing to my pitcher of Koolaid.  It was all for nothing.  I was there with nearly an empty pitcher of Koolaid and I was doing the ‘gotta go dance’.  I was about to race inside and my great grandma called out “HEY are you RICH YET?” and I raced by her and said “Not yetttttttttttt” as I raced to the bathroom.

She had went to the card table and saw that I had nearly drank the entire pitcher of Koolaid.  She packed up the card table and brought it back inside the house.  I had come out of the bathroom ready to go race back outside to GET RICH and was heart broken when I saw she had brought my money making display back inside the house.  I was devastated and very sad… I had failed.

My great grandma looked at me and said “Your uncle’s going to be here in 20 minutes!  We have to ACT FAST if you want to GET RICH so you can spend it at KMart!” and got a fresh pitcher of Koolaid and she told me to grab the cups.  ”C’mon!!” she said as she raced out the front door, “Let’s go GET RICH!” and I got excited and followed as quickly as I could.

We went to the next door neighbors house.  *KNOCK KNOCK* “Hi, fresh Koolaid with a squeeze of fresh picked orange and it’s only a dollar!”  I was behind my great grandma holding the cups wanting to run back to the house.  A dollar!  What was she thinking!!!!!  I sat out for a couple of HOURS with my awesome hot chocolate and then my amazing red Koolaid and NOBODY even wanted to pay me 25 cents!  As soon as I had those thoughts racing through my mind, the man said “Sure, I’ll take 2 cups since it’s got the fresh squirt of orange juice in it!”

I couldn’t believe it.  I stood there and held the 2 cups with my hands trembling because I was getting RICH!  I was in shock.  I was amazed!  I was… SELLING.

We went to the next house and then to the next house and the next and the next and the next!  We only went back home when we were out of Koolaid and had about $20 in my pocket.  I was RICH!


Marketing and selling things, no matter what they are, is a process.  A strategy needs to be formed and of course assess risks and leverage off a spend by your way of supply/demand.  However, not giving up is the most important part of selling and being told “no thanks”, “not today”, “your product is s#it” or any other phrase that is negative and a “no sale” should not detour you from knocking on the next door, calling the next phone number or sending that next email that you have permission to send.  In other words, persistence combined with passion with the willingness to never give up no matter what the odds will always have you GET RICH in the end… no matter what your perception of RICH really is.

More to come… please sign up :)  and if you liked this and found it inspirational or a reality check on such a low level that puts common logic back into the forces of planning your sales presentation, please LIKE IT below and share it > I <3 SHARING :)